RuneFest

RuneFest is the name of an annual Jagex-run real world event for RuneScape players.

Runefest 2010
RuneFest 2010 was held in London, United Kingdom, on 28 August, 2010. Jagex officially launched the RuneFest commercial website on 24 April, 2010.

Venue
On 9 July, 2010, Jagex confirmed that RuneFest 2010 was to be held in the "Dungeons of Vinopolis" in London.

Tickets
RuneFest tickets went on sale to those who pre-registered on Friday, 30 April, 2010. People were given a unique code to purchase the tickets twenty-four hours before general sale and they could buy no more than four tickets per order. Tickets went on general sale on Saturday, 1 May.

Tickets were sold via TicketMaster, both online and on the telephone. The face value of the tickets were originally £75 each (not including £4.95 booking fee and £2.50 for TicketFast, which enabled you to print out your own ticket).

On Friday, 9 July, 2010, Jagex announced that tickets to RuneFest had sold out and that all ticket holders would have the full costs of their tickets refunded. Jagex would instead be using money from their marketing budget to cover the cost.

Tickets were printed on 10 August and posted to the address given on purchase. Anyone who had not received their ticket by 21 August were told they should contact Ticketmaster. Anyone who lost their ticket could show identification and their confirmation email at the doors to gain entry to the event.

RuneFest Events
The doors opened to RuneFest at 12-noon on the 28 August 2010 and the event ran until 9pm.

Jagex announced on 9 August to ticket holders that they will be providing a more detailed itinerary shortly. The full itinerary was announced on 20 August.

Draynor Market

 * Jousting (All Day)
 * Archery (All Day)
 * Tarot Cards (All Day)
 * Market Stalls (All Day)
 * Food and Drink (All Day)
 * Wrestling (All Day)
 * Diango's Toy Store (All Day)
 * Photo Booth (All Day)
 * Sword Fighting Display (on the Hour)
 * And More!

Draynor Manor (gaming zone)

 * 12:00-12:30 Free Play
 * 12:30-13:30 Dungeoneering
 * 13:30-14:00 Free play
 * 14:00-15:00 Dungeoneering
 * 15:00-15:30 J Mod Clan Wars
 * 15:30-16:30 Dungeoneering
 * 16:30-17:00 Free Play
 * 17:00-18:00 Dungeoneering
 * 18:00-19:00 Break
 * 19:00-19:30 Free Play
 * 19:30-20:00 J Mod Clan Wars
 * 20:00-21:00 Free Play

Poison Arrow Pub

 * All Day Food and Drink
 * 14:30-15:00 Pub Quiz
 * 16:30-17:00 Pub Quiz

Varrock Insider Sessions

 * 13:00-13:45 RuneScape Genesis
 * This will be a relaxed chat show style session with Mod Mark (RuneScape’s Lead Designer), Andrew and Paul Gower about RuneScape. From the beginnings of Devious MUD and RSC to the modern day Runescape and Dungeoneering.


 * 14:00-14:45 Development and Dungeoneering
 * Special session and Q&A on Dungoneering, it's design, development, and future.


 * 15:00-15:45 Quiz Show
 * 16:00-16:45 The Big Questions
 * 17:00-17:45 Storytelling Panel Session
 * 18:00-19:00 The Golden Gnomes Video Awards
 * An awards ceremony for The Golden Gnomes video competition. There were awards for:
 * Short Story in Machinima
 * Short Story in Animation
 * Short Story in Live Action Video
 * RSMV in Machinima
 * RSMV in Animation
 * RSMV in Live Action Video
 * Jagex shortlisted two finalists for each category and then the winners were voted on by the attendants of Runefest. Finalists were contacted by Jagex via the message inbox by the end of Friday 20th when they were be asked to film an acceptance speech incase they won.

Trivia

 * On 30 April 2010, the Flagstaff of Festivities was released in game. This item is only available for players who bought RuneFest 2010 tickets.
 * In an email to Runefest ticket holders on the 9 August an image showed a graphically updated Draynor Village.
 * Originally it was speculated that RuneFest 2010 would be held at the Olympia Conference Centre, in West Kensington, London, due to a leak on the RuneFest website.
 * Jagex have stated that all money earned will be spent on the event and that any profit made will be donated to charity.

Information from YouTube and Jagex Mod clan chats
On 24 March, Mark Gerhard's second interview was released on the RuneScape YouTube channel. At two seconds into the video, the words "RuneFest 2010" were visible on a whiteboard behind Mods Paul M and Mark G.

On 7 April, Mark Gerhard was asked in his Clan Chat, "Mark, can you shine a light on RuneFest for us?" to which he replied:

On 11 April, Mark Gerhard said the follow regarding RuneFest in his Clan Chat:

In response to, "Will there be a music element to RuneFest as hinted in the trademark apps?"

Trademarks

 * On 18 March 2010, RuneFest.com was registered by Jagex.
 * On 29 March, 2010, trademark applications were filed for "RuneFest", "Jagex Nation" and "RuneScape Nation". Both RuneScapeNation.com and JagexNation.com are owned by Jagex.

The trademark classes for RuneFest, RuneScape Nation and Jagex Nation are: